Universal WCMS: An Open Source Web Content Management System and Customer Relationship Management for e-Business.
Vicente Galiano IbarraHéctor Migallón GomisDavid Pérez-CaparrósJuan Alejandro Palomino BenitoPublished in: ICE-B (2007)
Keyphrases
- content management system
- open source
- customer relationship management
- website
- competitive advantage
- content management
- case study
- relationship management
- marketing strategies
- data mining technology
- customer churn
- service quality
- data mining applications
- database
- customer service
- business processes
- information systems
- database driven
- data mining