A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data.
Vikas Kumar PreetiShaiku Shahida SahebSunil KumariKanishka PathakJai Kishan ChandelNeeraj VarshneyAnkit KumarPublished in: Big Data Min. Anal. (2023)
Keyphrases
- big data
- social media
- cloud computing
- big data analytics
- data management
- partial least squares
- data science
- social networks
- social networking
- business intelligence
- knowledge discovery
- data analysis
- data processing
- online shopping
- database systems
- artificial intelligence
- data warehouse
- discriminant analysis
- data warehousing
- social networking sites
- information systems
- purchase intention