Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract.
Bhakti MehtaManisha Pathak-ShelatArpan YagnikPublished in: PERSUASIVE (Adjunct) (2024)
Keyphrases
- extended abstract
- virtual reality
- website
- social media
- customer relationship management
- data mining
- short and long term
- augmented reality
- viewpoint
- long term
- data mining technology
- user friendly
- marketing strategies
- mixed reality
- direct marketing
- customer behavior
- consumer behavior
- database marketing
- virtual world
- virtual environment
- potential customers
- web applications
- success stories
- online marketing
- customer service
- development process
- software agents
- computer graphics
- software development
- software engineering
- decision making
- information systems