Bhakti Mehta

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Online Marketing

Consumer Behavior

Short And Long Term

Extended Abstract

Top Venues

PERSUASIVE (Adjunct)

Publications

Bhakti Mehta, Manisha Pathak-Shelat, Arpan Yagnik
Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract. PERSUASIVE (Adjunct) (2024)