An Adaptive Proportional Value-per-Click Agent for Bidding in Ad Auctions.
Kyriakos C. ChatzidimitriouLampros C. StavrogiannisAndreas L. SymeonidisPericles A. MitkasPublished in: AMEC/TADA (2011)
Keyphrases
- trading agents
- electronic marketplaces
- bidding strategies
- combinatorial auctions
- online auctions
- trading agent competition
- multi agent systems
- social welfare
- marginal utility
- software agents
- autonomous agents
- internet auctions
- resource allocation
- multi unit
- supply chain
- sealed bid
- auction mechanisms
- trading strategies
- intelligent agents
- electronic commerce
- auction protocol
- multi agent
- sponsored search auctions
- sponsored search
- multiple agents
- decision making
- multiagent systems
- supply chain management
- multi issue
- continuous double auctions
- budget constraints
- mechanism design
- winner determination
- inversely proportional
- agent architecture
- multi attribute
- test bed
- tac scm
- decision theoretic