Perceived CSR initiatives and intention to purchase game items.
Joonheui BaeHyun-Hee ParkDong-Mo KooPublished in: Internet Res. (2019)
Keyphrases
- e government
- game theory
- video games
- continuance intention
- electronic commerce
- computer games
- game theoretic
- online gaming
- nash equilibrium
- internet shopping
- game playing
- purchase behavior
- virtual world
- game play
- technology acceptance model
- serious games
- information systems
- online game
- perceived usefulness
- game development
- purchase decision
- learning styles
- virtual environment
- cooperative game
- computer self efficacy
- positive effects
- nash equilibria
- game based learning
- game design
- user satisfaction