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The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization.
Naveen Farag Awad
Mayuram S. Krishnan
Published in:
MIS Q. (2006)
Keyphrases
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information extraction
real time
recommender systems
domain knowledge
information sources
information resources
privacy concerns
keywords
collaborative filtering
information processing
privacy preserving
current web