Knowledge management and data mining for marketing.
Michael J. ShawChandrasekar SubramaniamGek Woo TanMichael WelgePublished in: Decis. Support Syst. (2001)
Keyphrases
- data mining
- knowledge management
- customer relationship management
- predictive modeling
- business intelligence
- decision making
- data mining technology
- competitive advantage
- knowledge discovery
- case study
- data mining algorithms
- database marketing
- direct marketing
- web based learning
- data analysis
- data mining techniques
- association rules
- knowledge engineering
- knowledge resources
- knowledge discovery in databases
- knowledge sharing
- cluster analysis
- cross selling
- customer segmentation
- e learning
- website
- computer science
- organizational learning
- data mining tools
- data mining methods
- data mining applications
- text mining
- real world
- association rule mining
- decision support
- knowledge representation
- ontological engineering
- data warehouse
- social media
- software development
- decision trees
- domain knowledge
- outlier detection
- information technology
- fraud detection
- data warehousing
- web intelligence