Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models.
Martin WienerNadja HoßbachCarol SaundersPublished in: Decis. Support Syst. (2018)
Keyphrases
- business models
- electronic commerce
- social commerce
- competitive environment
- group buying
- life cycle
- case study
- real time
- cloud computing
- information technology
- linked data
- business opportunities
- conceptual framework
- homeland security
- electronic markets
- semi automatic
- social networks
- telecommunications industry
- data mining