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The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention: Using Social Network Analysis.
Yi-Fen Chen
Chia-Wen Tsai
Po-Hung Lin
Published in:
Int. J. E Adopt. (2017)
Keyphrases
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social network analysis
online shopping
purchase intention
online consumer
perceived risk
social networks
customer satisfaction
consumer behavior
negative impact
service quality
personal information
sentiment analysis
statistically significant
law enforcement
perceived usefulness
social media