Use of Mobile Applications in the Quick Service Industry: Implications on Operations, Marketing and Customer Perceptions.
Anna McNabThomas ScheiblePublished in: AMCIS (2017)
Keyphrases
- mobile applications
- telecommunications industry
- customer service
- mobile services
- customer support
- point of sale
- customer behavior
- customer satisfaction
- customer relationship management
- mobile devices
- marketing strategies
- high tech
- marketing campaigns
- mobile environments
- end users
- context aware
- mobile phone
- user experience
- purchase behavior
- m learning
- consumer behavior
- service requirements
- customer data
- call center
- service quality
- battery life
- mobile platforms
- potential customers
- customer base
- customer loyalty
- mobile technologies
- location awareness
- direct marketing
- electronic commerce
- business models
- service times
- mobile users
- smart phones
- financial services
- service providers
- location based services
- mobile communication
- wifi
- service oriented architecture
- mobile apps
- wireless technologies
- desktop computers
- expert systems
- web services