Anna McNab

Publication Activity (10 Years)

Years Active: 2017-2023
Publications (10 Years): 2

Top Topics

Customer Loyalty

Mobile Applications

Marketing Campaigns

Consumer Behavior

Top Venues

Publications

Mang Chen, Anna McNab, Wei Zhang
How to improve the university library intelligent knowledge service: A system dynamics model. J. Inf. Sci. 49 (5) (2023)
Anna McNab, Thomas Scheible
Use of Mobile Applications in the Quick Service Industry: Implications on Operations, Marketing and Customer Perceptions. AMCIS (2017)