Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing.
Cameron McRaeLaurette DubéPublished in: ICIS (2023)
Keyphrases
- potential customers
- long term
- customer relationship management
- mobile devices
- mobile advertising
- power consumption
- website
- telecommunications industry
- data mining
- mobile phone
- decision making
- smart city
- collective intelligence
- mobile computing
- mobile applications
- information systems
- online shopping
- computer programs
- mobile learning
- customer retention
- social media
- mobile communication
- customer loyalty
- service quality
- mobile networks
- smart phones
- mobile technologies
- mobile users
- computing environments
- decision support system
- decision makers
- search engine