Cameron McRae

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 3

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Publications

Cameron McRae, Laurette Dubé
Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing. ICIS (2023)
Cameron McRae, Jian-Yun Nie, Laurette Dubé
Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec. Big Data (2022)
Cameron McRae, Maria Annosi, Laurette Dubé
Tracing Digital Transformation Pathways from Subsistence Farming to Equitable and Sustainable Modern Society: Revisiting the eKutir ICT Platform-Enabled Ecosystem as an Interstitial Space. ICIS (2022)