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Proposing the content perception theory for the online content industry - a structural equation modeling.

Kuo-Fang PengYi-Wen FanTong-An Hsu
Published in: Ind. Manag. Data Syst. (2004)
Keyphrases
  • structural equation modeling
  • multimedia
  • user satisfaction
  • perceived usefulness
  • survey data
  • cross sectional
  • high dimensional
  • theoretical framework
  • structural model
  • confirmatory factor analysis