Kuo-Fang Peng

Publication Activity (10 Years)

Years Active: 2002-2014
Publications (10 Years): 0

Top Topics

Electronic Commerce

Genetic Algorithm

Top Venues

Ind. Manag. Data Syst.

Publications

Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen
Brand relationship, consumption values and branded app adoption. Ind. Manag. Data Syst. 114 (8) (2014)
Kuo-Fang Peng, Yi-Wen Fan, Tong-An Hsu
Proposing the content perception theory for the online content industry - a structural equation modeling. Ind. Manag. Data Syst. 104 (6) (2004)
Kuang-Wei Wen, Kuo-Fang Peng
Market segmentation via structured click stream analysis. Ind. Manag. Data Syst. 102 (9) (2002)