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Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority.

Nedra Bahri-AmmariRaouf Ahmad RatherRahim Kallal
Published in: Int. J. Web Based Communities (2021)
Keyphrases
  • databases
  • virtual environment
  • brand image
  • real time
  • website
  • online communities
  • learning community
  • technology enhanced learning
  • current status
  • web communities
  • knowledge communities
  • social media streams