Understanding Intention to Use Netflix in Taiwan: Integrating Perceived Value into the Technology Acceptance Model.
Chih Ming TsaiYi-Wei LinPublished in: ICISE (2022)
Keyphrases
- perceived usefulness
- technology acceptance
- technology adoption
- technology acceptance model
- theoretical and practical implications
- user acceptance
- user satisfaction
- computer self efficacy
- subjective norm
- factors affecting
- continuance intention
- recommender systems
- factors influencing
- theory of planned behavior
- factors that affect
- attitudes toward
- factors that influence
- law enforcement
- perceived risk
- user profiles
- intention recognition
- collaborative filtering
- information technology
- information systems
- cognitive effort
- neural network