When to choose market foreclosure and vertical mergers with substitutable final products.
Huailiang ZhangYan ZhouMinghui JiangPublished in: Kybernetes (2022)
Keyphrases
- market share
- business opportunities
- customer demand
- competitive market
- managerial insights
- raw material
- market segments
- software vendors
- consumer products
- sensitivity analysis
- decision making
- competitive environment
- website
- strategic decisions
- stock market
- case study
- social networks
- selling season
- budget constraints
- product recommendation
- product information
- production line
- market participants