An Examination of E-Commerce Homepage Design Guidelines by Measuring Eye Movements.
Ekaterini TzanidouMarian PetreShailey MinochaAndy GraysonPublished in: PPIG (2004)
Keyphrases
- eye movements
- design guidelines
- eye tracking
- visual attention
- visual search
- user interface
- design issues
- educational games
- interface design
- eye tracker
- design principles
- eye movement data
- eye gaze
- design process
- user groups
- eye movement patterns
- smooth pursuit
- eye tracking data
- design decisions
- end users
- social networks