Implementing Polyinstantiation as a Strategy for Electronic Commerce Customer Relationship Management.
Nenad JukicBoris JukicLaurie MeamberGeorge S. NezlekPublished in: Int. J. Electron. Commer. (2002)
Keyphrases
- electronic commerce
- customer relationship management
- negotiation protocol
- service quality
- competitive advantage
- relationship management
- data mining applications
- data mining technology
- business models
- electronic marketplaces
- online auctions
- agent technology
- agent mediated
- customer churn
- website
- small and medium sized enterprises
- call center
- data mining
- electronic markets
- online banking