Targeted interest-driven advertising in cities using Twitter.

Aris Anagnostopoulos Fabio Petroni Mara Sorella

Published in: Data Min. Knowl. Discov. (2018)

Keyphrases

social media
social networks
data driven
marketing campaigns
social networking
online advertising
online social networks
genetic algorithm
micro blogging
information retrieval
text classification
email
case study
transportation systems
social media data
smart cities
target audience
mobile advertising
latin america