The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective.
Xiaorui HuGuohua WuYuhong WuHan ZhangPublished in: Decis. Support Syst. (2010)
Keyphrases
- consumer trust
- reputation management
- online retailers
- website
- online consumer
- online learning
- web applications
- internet users
- web pages
- website design
- online resources
- online stores
- comparison shopping
- online communication
- trust relationships
- online communities
- online markets
- semantic web
- web documents
- information overload
- internet commerce
- web mining
- web content
- virtual communities
- trust model
- social network sites
- online shopping
- end users
- information sources
- online reviews
- social connections
- internet enabled
- privacy concerns
- social media
- internet shopping