Statistical techniques for online personalized advertising: a survey.
Maad ShatnawiNader MohamedPublished in: SAC (2012)
Keyphrases
- online advertising
- online learning
- statistical analysis
- e learning
- data driven
- internet advertising
- real time
- online environment
- collaborative learning
- collaborative filtering
- website
- information systems
- user oriented
- data mining
- online video
- web personalization
- display advertising
- database
- advertising campaigns
- shopping behavior