WOM with retained messages.
Lele WangMinghai QinEitan YaakobiYoung-Han KimPaul H. SiegelPublished in: ISIT (2012)
Keyphrases
- consumer behavior
- electronic word of mouth
- social networking sites
- information sources
- product reviews
- positive or negative
- social media
- online reviews
- online shopping
- social networking
- attitudes toward
- user generated content
- online social networks
- social networks
- sentiment analysis
- positive and negative
- social interaction
- website