The Co-Evolution of the "Social" and the "Technology": A Netnographic study of Social Movements in Virtual Worlds.
Brad McKennaLesley A. GardnerMichael D. MyersPublished in: ICIS (2012)
Keyphrases
- virtual world
- social context
- social structures
- virtual communities
- social interaction
- network evolution
- skill development
- social networks
- face to face interactions
- group dynamics
- online learning communities
- social dynamics
- virtual environment
- social issues
- social relationships
- online communities
- social networking
- virtual reality
- mixed reality
- network dynamics
- multi user
- social sciences
- innovation diffusion theory