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Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity.

Minjung ChoEunju KoCharles R. Taylor
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • long term
  • short term
  • electronic commerce
  • stock market
  • transactional data
  • databases
  • real world
  • search engine
  • negative impact