Charles R. Taylor

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Transactional Data

Top Venues

Comput. Hum. Behav.

Publications

Minjung Cho, Eunju Ko, Charles R. Taylor
Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity. Comput. Hum. Behav. 159 (2024)