What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising.
Xin ZhangRan ZhangWei Thoo YueYugang YuPublished in: ICIS (2019)
Keyphrases
- data driven
- data sets
- original data
- database
- high quality
- synthetic data
- data collection
- decision making
- case study
- prior knowledge
- data sources
- complex data
- data quality
- data distribution
- spatial data
- data structure
- data mining techniques
- image data
- computer systems
- high dimensional data
- metadata
- feature selection
- multimedia data
- machine learning
- data mining
- real world