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An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting.

Carol Yirong LuMichael W. MarekBrendan T. ChenI. Cheng Pai
Published in: Int. J. Online Mark. (2020)
Keyphrases
  • purchase behavior
  • statistical analysis
  • real time
  • electronic commerce
  • neural network
  • social networks
  • data analysis
  • data management
  • theoretical framework
  • online social networks
  • social networking