Brendan T. Chen

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Social Networking

Purchase Behavior

Data Management

Top Venues

Int. J. Online Mark.

Publications

Carol Yirong Lu, Michael W. Marek, Brendan T. Chen, I. Cheng Pai
An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. Int. J. Online Mark. 10 (3) (2020)