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Investigation of the Persuasiveness of Social Influence in Persuasive Technology and the Effect of Age and Gender.
Kiemute Oyibo
Rita Orji
Julita Vassileva
Published in:
PPT@PERSUASIVE (2017)
Keyphrases
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social influence
technology adoption
behavioral intention
social interaction
technology acceptance
social networks
network structure
social psychology
age related
user preferences
information systems
distance learning
online communities
social relationships
online social
interaction effects