Customer-Base Sequential Data Analysis: An Application of Attentive Neural Networks to Sales Forecasting.

Published in: ICDM Workshops (2019)

Keyphrases

customer base
neural network
data analysis
customer behavior
customer churn
study proposes
prediction model

customer relationship management
customer data
marketing strategies
forecast models
business opportunities
data mining
database marketing

exchange rate
data mining applications
machine learning
data visualization
pattern discovery
short term

business models
visual analysis
forecasting model
data warehouse
knowledge discovery
decision trees