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Impact of loyalty program investment on firm performance: Seasonal products with strategic customers.
Wei Gu
Xiaoting Luan
Yanan Song
Jennifer Shang
Published in:
Eur. J. Oper. Res. (2022)
Keyphrases
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potential customers
strategic decisions
customer satisfaction
customer retention
customer loyalty
decision making
website
competitive environment
customer preferences
service quality
cost benefit
customer requirements
customer relationship management
product design
customer support
case study
ultimate goal
product recommendation
computer programs
business intelligence
customer demand
product information
business opportunities
competitive advantage
software vendors
knowledge management
market segments
market share
online stores
real option
online shopping
service providers
long run
marketing strategies
customer service
banking industry
online retailers
data mining