Impact of loyalty program investment on firm performance: Seasonal products with strategic customers.
Wei GuXiaoting LuanYanan SongJennifer ShangPublished in: Eur. J. Oper. Res. (2022)
Keyphrases
- potential customers
- strategic decisions
- customer satisfaction
- customer retention
- customer loyalty
- decision making
- website
- competitive environment
- customer preferences
- service quality
- cost benefit
- customer requirements
- customer relationship management
- product design
- customer support
- case study
- ultimate goal
- product recommendation
- computer programs
- business intelligence
- customer demand
- product information
- business opportunities
- competitive advantage
- software vendors
- knowledge management
- market segments
- market share
- online stores
- real option
- online shopping
- service providers
- long run
- marketing strategies
- customer service
- banking industry
- online retailers
- data mining