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Xiaoting Luan
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Customer Loyalty
Market Segments
Marketing Strategies
Ultimate Goal
Top Venues
Eur. J. Oper. Res.
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Publications
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Wei Gu
,
Xiaoting Luan
,
Yanan Song
,
Jennifer Shang
Impact of loyalty program investment on firm performance: Seasonal products with strategic customers.
Eur. J. Oper. Res.
299 (2) (2022)