Internal customer satisfaction improvement with QFD technique.
Hatice Camgöz-AkdagH. Pinar ImerK. Nazli ErginPublished in: Bus. Process. Manag. J. (2016)
Keyphrases
- customer satisfaction
- service quality
- customer service
- online shopping
- user satisfaction
- marketing strategies
- customer reviews
- customer retention
- quality function deployment
- internet banking
- fuzzy comprehensive evaluation method
- core competence
- customer data
- information quality
- product design
- life cycle
- electronic commerce
- website