The Relative Importance of Different Trust Constructs for Sellers in the Online World.

Detlef Schoder Michael Haenlein

Published in: Electron. Mark. (2004)

Keyphrases

relative importance
online consumer
reputation mechanisms
online learning
social media
electronic commerce
online auctions
website design
trust model
comparison shopping
software agents
virtual communities
product reviews
auction mechanisms
search costs
purchase intention