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Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents.
Xinxiang Zhang
Taiyue Wang
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
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purchase intention
online shopping
online stores
product quality
survey data
virtual communities
theoretical and practical implications
customer satisfaction
service quality
quality control
process control
artificial intelligence
social networks
electronic commerce
structural equation modeling
real time