Social network analysis for customer churn prediction.
Wouter VerbekeDavid MartensBart BaesensPublished in: Appl. Soft Comput. (2014)
Keyphrases
- social network analysis
- customer churn
- prediction model
- churn prediction
- social networks
- network analysis
- link prediction
- key players
- complex networks
- prediction accuracy
- web mining
- data mining
- credit risk
- law enforcement
- fraud detection
- customer relationship management
- communication patterns
- community detection
- random forest
- information visualization
- centrality measures
- k means