Optimized Interest Metric Of Rules And One-to-one Marketing Using Connection Networks.
Sung-Soon ChoiByung Ro MoonPublished in: GECCO (2002)
Keyphrases
- complex networks
- data mining
- association rules
- long term
- network size
- heterogeneous networks
- network structure
- network analysis
- metric space
- viral marketing
- network design
- production rules
- evaluation metrics
- distance metric
- neural network
- metric learning
- classification rules
- association rule mining
- nonlinear functions
- social media
- social networks
- database marketing