A Practical Application of Differential Privacy to Personalized Online Advertising.
Yehuda LindellEran OmriPublished in: IACR Cryptol. ePrint Arch. (2011)
Keyphrases
- practical application
- online advertising
- differential privacy
- differentially private
- privacy preserving
- user behavior
- private data
- privacy guarantees
- behavioral targeting
- e learning
- data sharing
- privacy preservation
- user experience
- advertising campaigns
- display advertising
- data privacy
- sponsored search
- context aware
- internet advertising
- user profiles
- search logs
- data access
- data mining