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The Relationships among Presentation Mode, Product Type, Consumers' Product Knowledge, and Consumers' Purchase Intention in the E-Commerce Environment.
Yu-Min Wang
Yi-Shun Wang
Ching-Hsuan Yeh
Min-Quan Xie
Published in:
COMPSAC (2013)
Keyphrases
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purchase intention
online shopping
product information
online stores
product quality
consumer behavior
process control
survey data
virtual communities
quality control
electronic word of mouth
electronic commerce
website
product design
customer satisfaction
service quality
life cycle