Sign in
"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era?
Najmeh Hafezieh
Neil Pollock
Annmarie Ryan
Published in:
J. Enterp. Inf. Manag. (2023)
Keyphrases
</>
marketing strategies
direct marketing
case study
data mining
information systems
information technology
social media
potential customers
website
expert systems
database marketing
small and medium sized enterprises
decision making
web pages
big data
tool support