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Annmarie Ryan
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Web Pages
Direct Marketing
Potential Customers
Information Technology
Top Venues
J. Enterp. Inf. Manag.
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Publications
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Najmeh Hafezieh
,
Neil Pollock
,
Annmarie Ryan
"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era?
J. Enterp. Inf. Manag.
36 (2) (2023)