The impact of collectivism on electronic customer relationship management performance in the Arab world.
Hafid AgourramPublished in: ICMCS (2014)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- data mining applications
- marketing strategies
- data mining
- data mining technology
- customer churn
- competitive advantage
- customer segmentation
- call center
- database
- information retrieval
- business activities
- object oriented
- metadata
- customer retention