Service Augmentation and Customer Satisfaction: An Analysis of Cell Phone Services in Base-of-the-Pyramid Markets.
Jiban KhuntiaSunil MithasRitu AgarwalPrasanto K. RoyPublished in: ICIS (2012)
Keyphrases
- customer satisfaction
- service quality
- customer service
- service providers
- web services
- online shopping
- user satisfaction
- customer data
- information services
- information systems
- life cycle
- multiresolution
- marketing strategies
- enterprise systems
- service oriented
- real time
- electronic commerce
- service composition
- context aware
- data analysis
- customer support
- databases