Cooperative Customer Relationship Management (CRM) in Alpine Tourist Destinations.
Michael FuxDaniel MathieuThomas MyrachPublished in: ECIS (2007)
Keyphrases
- customer relationship management
- cooperative
- relationship management
- data mining systems
- data mining
- competitive advantage
- customer churn
- data mining technology
- marketing strategies
- multi agent
- data mining applications
- customer segmentation
- knowledge management
- call center
- service level
- customer retention
- data mining algorithms
- multi agent systems
- decision making