Internet Integrated Customer Relationship Management a Key Success Factor for Companies in the E-Commerce Arena.
Xin TanDavid C. YenXiang FangPublished in: J. Comput. Inf. Syst. (2002)
Keyphrases
- customer relationship management
- business activities
- competitive advantage
- marketing strategies
- customer base
- data mining technology
- relationship management
- customer data
- data mining systems
- data mining
- enterprise resource planning
- data mining applications
- small and medium enterprises
- business processes
- online retailers
- customer churn
- customer retention
- business decisions
- call center
- database systems
- service quality
- supply chain
- data analysis
- machine learning