Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment.

Yumo Lin Tianli Huang Taro Kamioka Ryuichi Hosoya

Published in: PACIS (2018)

Keyphrases

customer behavior
behavior patterns
historical data
transactional data
customer service
customer segmentation
log files
customer data
information retrieval
social networks
information systems
domain specific
electronic commerce
web logs