Yumo Lin

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Electronic Commerce

Customer Behavior

Behavior Patterns

Top Venues

Publications

Yumo Lin, Tianli Huang, Taro Kamioka, Ryuichi Hosoya
Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment. PACIS (2018)